Abbi started her career as a strategist in creative advertising agencies, eventually specializing in beauty, health and wellbeing. This became even more personal in 2017 when she underwent treatment for breast cancer and started looking deeply into what it takes to be healthy and well in mind, body and soul - to have ‘a life well-lived’ - which is what she is passionate about bringing to Mason & Fifth, a ‘well-living’ led coliving model in the UK.