Contributors profile
Direct from the Thought Leadership Stage at the first Coliving Conference 2023, this article reveals the strategies behind scaling coliving brands sustainably. In partnership with Coliving Conference, it highlights how innovation, accessibility, and collaboration meet dynamic market demands. Dive into the key tactics shaping the industry's future — access the complete article on Coliving Insights.
This panel uncovered the strategies scaling coliving brands by embracing diversification, sustainability, accessibility & stakeholder collaboration.
The audience participated in unlocking game-changing strategies that propel coliving brands to new heights, embracing diversification, sustainability, accessibility and stakeholder collaboration to achieve scalable success.
What was covered in this session?
Anil Khera, representing Node, underscores the importance of coliving spaces evolving into vibrant communities rather than mere accommodations. To succeed in this competitive market, Khera stresses the necessity of understanding the unique preferences and needs of residents. He highlights providing diverse amenities and communal spaces that facilitate meaningful interactions among residents, fostering a sense of belonging. Furthermore, Khera highlights the power of data analytics in tailoring services to enhance residents' satisfaction and sense of community, as data-driven insights can help create more personalised experiences.
Joining the discussion, Andrei Martin, Partner Architect at PLP Architecture, brings his expertise to the forefront. Martin points out the pivotal role of design in shaping coliving communities. He advocates for adaptable spaces that cater to diverse lifestyles, allowing residents to customise their environments. By creating flexible, multifunctional spaces, coliving brands can lay the foundation for strong and lasting communities. In addition to the design aspects, Martin highlights the significance of sustainability in architectural choices, aligning with contemporary environmental concerns.
Reiner Bunnik, representing Greystar, shifts the focus to operational efficiency in the coliving industry. Bunnik underscores the importance of efficient management, a key element in successfully scaling coliving brands. He introduces the idea of integrating technology, such as smart home systems and property management software, to streamline operations and enhance the resident experience. This technological integration not only improves operational efficiency but also provides modern, convenient living solutions for residents, aligning with the evolving expectations of a tech-savvy demographic.
Anil Khera, continuing with the operational perspective, delves into the critical role of data analytics in responding to market demand. By leveraging data-driven insights, coliving brands can optimise their services and offerings, aligning with evolving customer expectations. This data-centric approach also aids in resource allocation, contributing to the overall sustainability and profitability of the coliving business. Khera emphasises the need for continuous innovation and the strategic use of technology to remain competitive in the dynamic coliving landscape.
Andrei Martin offers his insights on marketing and brand differentiation within the coliving industry. He suggests that effective marketing should underscore the unique selling points of a brand, focusing on its community-building initiatives, design innovations, and sustainability efforts. Martin encourages active engagement with residents to understand their evolving needs and desires, using this feedback to further differentiate the brand. By connecting with residents and showcasing the brand's distinct features, coliving providers can establish a strong market presence.
Reiner Bunnik adds his perspective to the marketing discussion, highlighting the power of branding in attracting and retaining residents. He stresses that a strong brand identity can evoke trust and loyalty among potential and current residents. Bunnik also highlights the role of partnerships and collaborations within the industry to expand a brand's reach and cater to a wider market. By forming strategic alliances and emphasising a unique brand identity, coliving providers can differentiate themselves in a crowded marketplace.
In this segment, Anil Khera, Founder & CEO at Node, underscores the growing importance of sustainability and environmental considerations in the coliving industry. Khera calls attention to the need for coliving brands to adopt eco-friendly practices and make sustainable design and operational choices. By incorporating green building principles, energy efficiency, and waste reduction strategies, coliving spaces can reduce their environmental footprint. Khera also highlights the significance of incorporating renewable energy sources and sustainable materials into the construction and operation of coliving properties, aligning with the global shift towards eco-conscious living.
Andrei Martin, partner at PLP Architecture, contributes to the discussion by delving into the architectural aspects of sustainability. He places great emphasis on the role of sustainable design in minimising the environmental impact of coliving developments. Martin discusses the importance of passive design strategies, such as natural ventilation and daylighting, to reduce energy consumption and enhance the living experience for residents. By prioritising sustainable design principles, coliving brands can not only reduce their ecological footprint but also attract environmentally conscious residents.
Reiner Bunnik, representing Greystar, shifts the focus towards innovation and adaptation in the ever-changing coliving landscape. He stresses that staying competitive in the market requires a commitment to continuous innovation. Bunnik discusses how coliving providers must be agile and responsive to evolving market demands and customer expectations. By actively seeking out innovative solutions, whether in technology, services, or amenities, coliving brands can maintain their relevance and appeal.
Anil Khera continues the discussion by bringing to the fore the role of data-driven insights in innovation. He points out that data analytics can provide valuable information about changing customer preferences and market trends.
By leveraging these insights, coliving brands can make informed decisions and adapt their offerings to stay ahead in the dynamic market. Khera underscores that the ability to quickly respond to emerging trends and customer needs is a critical factor in scaling coliving brands successfully.
Reflecting on the success of the first 2 editions, Coliving Conference 2025 is now in full swing. The 2-day conference is set to bring another year of industry-leading discussions, featuring expert insights, emerging trends, and innovative ideas shaping the future of shared living. Secure your spot today and be part of the conversation.
Direct from the Thought Leadership Stage at the first Coliving Conference 2023, this article reveals the strategies behind scaling coliving brands sustainably. In partnership with Coliving Conference, it highlights how innovation, accessibility, and collaboration meet dynamic market demands. Dive into the key tactics shaping the industry's future — access the complete article on Coliving Insights.
This panel uncovered the strategies scaling coliving brands by embracing diversification, sustainability, accessibility & stakeholder collaboration.
The audience participated in unlocking game-changing strategies that propel coliving brands to new heights, embracing diversification, sustainability, accessibility and stakeholder collaboration to achieve scalable success.
What was covered in this session?
Anil Khera, representing Node, underscores the importance of coliving spaces evolving into vibrant communities rather than mere accommodations. To succeed in this competitive market, Khera stresses the necessity of understanding the unique preferences and needs of residents. He highlights providing diverse amenities and communal spaces that facilitate meaningful interactions among residents, fostering a sense of belonging. Furthermore, Khera highlights the power of data analytics in tailoring services to enhance residents' satisfaction and sense of community, as data-driven insights can help create more personalised experiences.
Joining the discussion, Andrei Martin, Partner Architect at PLP Architecture, brings his expertise to the forefront. Martin points out the pivotal role of design in shaping coliving communities. He advocates for adaptable spaces that cater to diverse lifestyles, allowing residents to customise their environments. By creating flexible, multifunctional spaces, coliving brands can lay the foundation for strong and lasting communities. In addition to the design aspects, Martin highlights the significance of sustainability in architectural choices, aligning with contemporary environmental concerns.
Reiner Bunnik, representing Greystar, shifts the focus to operational efficiency in the coliving industry. Bunnik underscores the importance of efficient management, a key element in successfully scaling coliving brands. He introduces the idea of integrating technology, such as smart home systems and property management software, to streamline operations and enhance the resident experience. This technological integration not only improves operational efficiency but also provides modern, convenient living solutions for residents, aligning with the evolving expectations of a tech-savvy demographic.
Anil Khera, continuing with the operational perspective, delves into the critical role of data analytics in responding to market demand. By leveraging data-driven insights, coliving brands can optimise their services and offerings, aligning with evolving customer expectations. This data-centric approach also aids in resource allocation, contributing to the overall sustainability and profitability of the coliving business. Khera emphasises the need for continuous innovation and the strategic use of technology to remain competitive in the dynamic coliving landscape.
Andrei Martin offers his insights on marketing and brand differentiation within the coliving industry. He suggests that effective marketing should underscore the unique selling points of a brand, focusing on its community-building initiatives, design innovations, and sustainability efforts. Martin encourages active engagement with residents to understand their evolving needs and desires, using this feedback to further differentiate the brand. By connecting with residents and showcasing the brand's distinct features, coliving providers can establish a strong market presence.
Reiner Bunnik adds his perspective to the marketing discussion, highlighting the power of branding in attracting and retaining residents. He stresses that a strong brand identity can evoke trust and loyalty among potential and current residents. Bunnik also highlights the role of partnerships and collaborations within the industry to expand a brand's reach and cater to a wider market. By forming strategic alliances and emphasising a unique brand identity, coliving providers can differentiate themselves in a crowded marketplace.
In this segment, Anil Khera, Founder & CEO at Node, underscores the growing importance of sustainability and environmental considerations in the coliving industry. Khera calls attention to the need for coliving brands to adopt eco-friendly practices and make sustainable design and operational choices. By incorporating green building principles, energy efficiency, and waste reduction strategies, coliving spaces can reduce their environmental footprint. Khera also highlights the significance of incorporating renewable energy sources and sustainable materials into the construction and operation of coliving properties, aligning with the global shift towards eco-conscious living.
Andrei Martin, partner at PLP Architecture, contributes to the discussion by delving into the architectural aspects of sustainability. He places great emphasis on the role of sustainable design in minimising the environmental impact of coliving developments. Martin discusses the importance of passive design strategies, such as natural ventilation and daylighting, to reduce energy consumption and enhance the living experience for residents. By prioritising sustainable design principles, coliving brands can not only reduce their ecological footprint but also attract environmentally conscious residents.
Reiner Bunnik, representing Greystar, shifts the focus towards innovation and adaptation in the ever-changing coliving landscape. He stresses that staying competitive in the market requires a commitment to continuous innovation. Bunnik discusses how coliving providers must be agile and responsive to evolving market demands and customer expectations. By actively seeking out innovative solutions, whether in technology, services, or amenities, coliving brands can maintain their relevance and appeal.
Anil Khera continues the discussion by bringing to the fore the role of data-driven insights in innovation. He points out that data analytics can provide valuable information about changing customer preferences and market trends.
By leveraging these insights, coliving brands can make informed decisions and adapt their offerings to stay ahead in the dynamic market. Khera underscores that the ability to quickly respond to emerging trends and customer needs is a critical factor in scaling coliving brands successfully.
Reflecting on the success of the first 2 editions, Coliving Conference 2025 is now in full swing. The 2-day conference is set to bring another year of industry-leading discussions, featuring expert insights, emerging trends, and innovative ideas shaping the future of shared living. Secure your spot today and be part of the conversation.
