Discover the unique dynamics of the DACH coliving market in this article from the inaugural Coliving Conference 2023. Developed in collaboration with Coliving Conference, it unveils expansion strategies, investment prospects, and opportunities tailored to this thriving market. This recap sets the stage for a deeper dive into the factors driving coliving success in the DACH region — read the full article on Coliving Insights.
DACH: Market Updates, Opportunities & Investments
The panel explored recent market trends, investment prospects and pathways for expansion in the dynamic coliving sector in the DACH region.
The session conducted a deep dive into the innovative strategies proven to generate sustained success in the DACH market. The emphasis remained on the role of diversification, sustainability, accessibility, and stakeholder partnerships, in achieving growth and enduring influence within the DACH region.
What was covered in this session?
- The conversation surrounding the DACH market helped understand the influential tactics and approaches utilised by thriving coliving brands to attain scalable growth.
- The panellists shed fresh light on how coliving brands adapt and diversify their offerings to meet the diverse demands of the DACH market, leveraging innovation to maintain a competitive edge within the evolving industry landscape.
- A deep exploration of sustainable practices within the DACH market was made to understand how environmental and social impact intricately contribute to long-term success.
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Challenges in the Managed Living Asset Class
The discussion on the challenges within the managed living asset class shed light on the complex nature of this sector. Christian Scheuerl, Managing Partner at Neworld, highlighted the difficulties associated with executing projects in the current landscape. He pointed out that the evolving interest rate regime and changing exit cap rates have made it a formidable challenge to develop and invest in managed living assets. These dynamics have created uncertainty within the sector, which necessitates innovative solutions to navigate successfully.
Scheuerl also stressed the need for investors and industry stakeholders to adapt to these shifting financial landscapes. He noted that while there are opportunities in various segments, such as senior housing, coliving, and serviced apartments, the intricacies of investment pose a significant hurdle. This discussion underscored the ever-changing nature of the managed living sector and the importance of adaptability to overcome these challenges.
Educating Institutional Investors
Another key aspect discussed during the panel was the role of investment managers in educating institutional investors about the potential within the managed living asset class. Christian Scheuerl, representing Neworld, provided insights into the unique approach of Neworld. He illustrated that they aim to cover the diverse needs of investors and create awareness about the growth opportunities and value in managed living assets. Neworld's approach involves combining various types of living spaces, including senior housing, coliving, and service apartments, to offer a comprehensive investment opportunity.
The discussion also delved into the need for investors to understand the potential and room for growth within the managed living sector. The panellists acknowledged that investors can be hesitant to engage with these assets independently, and investment managers play a crucial role in facilitating investor exposure to the managed living asset class. The sector's dynamic nature, the diversification of living spaces, and the promise of future growth make it an attractive option for investors seeking long-term investment opportunities.
Demand and Popular Locations in Managed Living
Enis Bayik from Home & Co and Jochen Hermanns from Poha House discussed the growing demand and popular locations within the managed living asset class. Enis Bayik steered the conversation towards the shift to B cities, where community-building is more effective and attracts a mix of students and professionals. He pointed out the increased international student population in these cities and the benefits of community-driven coliving spaces. The discussion revolved around the evolving demand for managed living in various locations and the emergence of more inclusive and community-driven coliving spaces.
The demand for managed living extends to both B2B and B2C clients. In the case of Home & Co, the distribution between these two client types varies depending on the location and the specific housing offered. The discussion highlighted the diversity of clients within the managed living sector, with a mix of students and professionals seeking flexible and community-oriented living options. The flexibility in accommodating various age groups and creating inclusive coliving spaces has become a notable trend in the sector.
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Expansion and Quality vs. Quantity
The topic of expansion and the balance between quality and quantity in the managed living sector was also explored during the panel discussion. Jochen Hermanns from Poha House shared insights into their approach, focusing on the quality and customer satisfaction of their coliving spaces. He advocated for the need to invest in creating a higher level of quality, including better events and technology, to ensure that managed living spaces can compete with the best offerings in major cities.
The discussion highlighted that expansion in the managed living sector is not solely about growing quickly but also about maintaining a high level of quality. The panellists stressed the importance of delivering a premium experience to tenants and owners, which involves investment in infrastructure, technology, and customer satisfaction. Balancing quality and quantity is a key consideration for operators looking to establish a strong presence in the managed living sector.
Consumer Preferences and Community Building
Panellists from Home & Co and Poha House discussed the evolving preferences of consumers in the managed living sector. Their statements bore emphasis on the need for flexibility in accommodating various age groups, as well as the creation of inclusive and community-driven coliving spaces. The discussion highlighted the shift away from rigid categorisation of coliving spaces as solely for students or professionals, with a growing recognition that different individuals seek community-driven living experiences.
Poha House, for instance, attracts a diverse community, including individuals from various age groups. The integrated approach of providing coworking, living, and community spaces allows for greater flexibility in serving the needs of a wider demographic. The panellists noted that as managed living spaces continue to evolve, the focus is on adapting to the changing preferences of consumers and providing them with a sense of belonging and community.
Reflecting on the success of the first 2 editions, Coliving Conference 2025 is now in full swing. The 2-day conference is set to bring another year of industry-leading discussions, featuring expert insights, emerging trends, and innovative ideas shaping the future of shared living. Secure your spot today and be part of the conversation.