This session explored the future of communal living, focusing on PBSA, coliving, and hybrid models, revealing evolving opportunities and challenges.

​Participants gained valuable insights into the future of shared living as we navigated through purpose-built student accommodation (PBSA), coliving, hybrid living models, and purpose-built shared living (PBSL). The speakers skillfully uncovered the abundant opportunities, nuanced challenges, and transformative potential embedded in these dynamic and evolving housing solutions.

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What was covered in this session?

• The attendees took home valuable learnings and cross-learnings about the ever-evolving coliving industry, with special emphasis on the growing popularity of student coliving typologies.
• The panellists explored inspiring examples of various typologies transitioning to coliving, showcasing the transformative potential of this innovative housing model.
• The panel took a deep dive into shared living stakeholders’ transitional journey from PBSA to Coliving. It was a masterclass in dissecting industry players’ successful shift towards  expansion of their target audiences and diversification of portfolios.

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The Blurred Line Between Student Living and Coliving

In today's dynamic housing landscape, students and young professionals increasingly seek environments that transcend traditional accommodation. Tony Allen, in his discussion, recognised the unique synergy between student living and coliving. He noted that this evolving trend reflects a broader cultural shift in the way individuals perceive and experience their living spaces. Rainer Nonnengässer complements this insight by spotlighting that regulatory frameworks should adapt to this transformation, ensuring the industry's growth is sustainable and harmonious. Meanwhile, Kelly-anne Watson underscores the importance of nurturing social bonds within these hybrid spaces. Her perspective highlights that modern students and professionals desire more than just a place to live; they seek opportunities for social connection and personal growth within these settings.

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Nomenclature and Terminology in the Housing Industry

The choice of words and phrases in the housing industry carries significant weight. It sets the tone for how residents perceive their living spaces and the services they receive. Tony Allen, during the panel discussion, pinpointed the role of terminology in shaping expectations. He suggested that clear, universally understood language ensures that residents and professionals in the industry are on the same page when discussing housing solutions. Rainer Nonnengässer expanded on this point by foregrounding the importance of trust and transparency in communication. In his view, open and honest language fosters stronger relationships between residents, operators, and regulators. Christoph Flöckner discussed the power of marketing language, showcasing how it can influence perceptions. He advised using bold strategies to convey the unique features of housing solutions effectively. Kelly-anne Watson underscored the significance of inclusive and accessible language, making sure that everyone, regardless of their background or needs, can access and benefit from innovative housing solutions.

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Services and Amenities in Coliving and PBSA

The quality of services and amenities in coliving and Purpose-Built Student Accommodation (PBSA) plays a central role in shaping the experiences of residents. Tony Allen highlighted during the panel discussion that these services form the core of a holistic living experience, differentiating modern spaces from conventional housing. Rainer Nonnengässer echoed this sentiment by stressing the importance of shared spaces and fostering a strong sense of community. According to him, these elements are essential in ensuring that residents find these spaces fulfilling and enjoyable. Christoph Flöckner delved into the nuances of providing services and amenities. He explored the delicate balance between offering cost-effective solutions and premium services to cater to a diverse resident base. Kelly-anne Watson contributed valuable insights on tailoring services to meet the diverse needs of residents, highlighting the necessity of tenant-centric approaches to create inclusive and fulfilling living environments.

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Market Trends and Demand for Alternative Housing Solutions

The global trend of urbanisation is redefining the housing landscape, transcending traditional demographic boundaries. Tony Allen, during the panel discussion, pointed out that the need for alternative housing solutions extends across diverse age groups and backgrounds. Rainer Nonnengässer explored the enduring appeal of belonging and community, asserting that this intrinsic human need continues to drive the demand for innovative housing solutions. Christoph Flöckner underlined the importance of localised market understanding, stating that catering to diverse demands effectively requires in-depth knowledge of specific regional contexts. Kelly-anne Watson contributed a regional perspective, highlighting the necessity of tailoring housing solutions to meet the unique requirements and preferences of local communities.

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Differentiation and the Role of Community in Coliving and PBSA

In a competitive housing landscape, differentiation is the cornerstone of attracting residents. Tony Allen emphasised that this differentiation lies in creating an environment where residents can truly thrive and connect, setting apart modern spaces from traditional options. Rainer Nonnengässer highlighted the magnetic appeal of belonging and a strong sense of community, which, in his view, is a powerful driver of success in these spaces. Christoph Flöckner offered strategic advice on carving unique selling points that distinguish coliving and Purpose-Built Student Accommodation (PBSA) from conventional housing. Kelly-anne Watson underscored the fundamental role of vibrant communities in effective marketing and differentiation, asserting that communities serve as the beating heart of these innovative living spaces.

Reflecting on the success of the first 2 editions, Coliving Conference 2025 is now in full swing. The 2-day conference is set to bring another year of industry-leading discussions, featuring expert insights, emerging trends, and innovative ideas shaping the future of shared living. Secure your spot today and be part of the conversation.