THIS IS OURDOMAIN
OurDomain in the Netherlands is the winner of the first Coliving Awards ‘Branding & Marketing’ category after successfully developing its strong ‘21st-century urban living’ platform. It provides compact, comfortable and sustainable rental apartments in cities across the country. It is a concept in which residents have access to extensive services and many shared facilities. Comfort, mobility, sustainability and affordability characterise this format for the future of living. OurDomain creates value for areas and meets housing needs for a new way of living in the city.
OurDomain is managed by Greystar, a leading, fully integrated real estate company offering expertise in investment management, development and management of rental housing properties globally. The platform currently includes OurDomain Amsterdam Diemen, OurDomain Amsterdam South East, OurDomain Rotterdam Blaak and – per 2024 – OurDomain Utrecht Merwede, offering over 4,000 units.
EXPERIENCED
Greystar operates in 215 markets around the world providing a wealth of knowledge and experience with many diverse environments and cultures. In 1993, when Founder, Chairman, and CEO Bob Faith set out to build Greystar, he envisioned the need for a rental housing industry leader – a blue-chip company – that operated with the highest integrity and character in delivering world-class services to residents, property owners and investors.
With a focus on people, Greystar continues to meet that need, guided by the mission of enriching the lives we touch. In the almost 30 years of our history, we have learned what’s important to people when it comes to a place to call home. People value having a space they can shape according to their preferences, a space that can help them develop as individuals: our spaces are specifically designed to embrace connection and networking, nurturing a passion or simply taking your mind off things by playing a good game. All this can be done with one’s family, with their neighbours or just by oneself.
Of course, at a location that is a stone’s throw away from the city centre, transportation links are very important. So when deciding on a new location, we always take into account how comfortable commuting can be, especially in a country like The Netherlands. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience.
We take pride in knowing that our homes are inviting places for residents to celebrate life’s important moments and we care about our residents, clients and partners. The focus on people, genuine relationships and shared values has created a unique and defining company culture which is at the heart of everything we do. While each of our global brands are unique, they are based on the string of our core values that always put customers at the centre.
THE OURDOMAIN BRAND
OurDomain aims to be a home to communities of national and international city lovers varying from students, young professionals, couples and singles. Our audiences are often living in one or double households looking for a residential community where they can meet, socialise and work together and where they can live comfortably and ‘carefree’.
OurDomain has become a strong brand claiming to provide a modern home with all the facilities one could possibly wish for on-site or around the corner. A brand in which the word ‘our’ is the key element; and a brand designed on the vision that a residential complex is more than its walls and roof. A place in which smart, efficient homes are combined with large, attractive shared spaces and facilities that facilitate and stimulate meeting people. A place where there is a service team that is actively involved in creating a sense of home for everyone. A new approach to the 21st century way of life: a total experience.
LONG-TERM IMPACT
OurDomain is not a ‘here today, gone tomorrow’ concept. Therefore the concept is based on a long-term vision and an integrated approach towards urban life and spatial quality. By looking ahead, we are able to invest in attractive public spaces and in green innovations that make cities function better.
We aim for all our projects to become an integral part of the environment. Not an island in the city, but places where all city dwellers are welcome: that’s the goal. We enhance areas alongside several commercial facilities such as supermarkets, gyms, dance schools, restaurants and bars available for all to use and support our efforts towards building community bonds and aid ease of living.
OurDomain is designed for individual living, together. A space in which people create genuine bonds, build networks and feel part of a community, whilst retaining individualism and privacy when desired. OurDomain helps residents gain new skills, make new friends and build their network in a space designed to encourage sharing and connection on our residents’ terms.
The weekly events explore several topics so there is something for everyone. Residents can decide whether they’d like to attend or not; we’re here if they want or need us, and are non-intrusive when they don’t.
These projects are also valuable for the municipalities: together with them we work towards improving areas and understanding the existing community needs in terms of housing. The dialogue with institutions is open and carried on from an early stage. We enjoy being a positive addition to the area, enhancing lifestyles while providing valuable services.
We are led and encouraged by our residents as they really are part of the brand journey. We put our customers first, understanding their needs and we are here for them every step of the way – whether that’s moving from one asset to the other based on their life stage, or just wanting to stay put, being actively part of their community. We want to support and encourage them as needed and provide a service that suits their ever-changing lifestyle.
